Ensayo General de La Comunicación Piñuel y Lozano – Download as PDF File . pdf) or read online. Thomas L. Friedman. Bad Feminist: Essays Joseph Kanon Estudio sobre la cultura y las identidades sociales Gilberto Gimenez. Ensayo general sobre la comunicación by José Luis Piñuel Raigada(Book) 6 editions published in in Spanish and held by 43 WorldCat member libraries . Body of Knowledge Ensayo general sobre la comunicación by José Luis Piñuel; Carlos Lozano Abstract: La presente obra es una aventura intelectual que.

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We conclude this article by sonre that this research was made possible thanks to the financial support provided by the Spanish Ministry of Science and Innovation, and emphasising that we are committed to continue these studies on the hegemonic discourses of the Press, and to take our interest to other areas of study, such as the events surrounding climate change.

And these are the most genera details:. Above all this are the virtues that make the communication actors reliable as co,unicacion in their task of communicating the truth. However when faced with the question: The discourse devoid of epistemes predominates, followed by the discourse criticising the correctness of some journalistic practices, counicacion as the right or wrong dichotomy.

This article explores whether the production of communication by the media industries oriented to meet its public service function, at the moment of selecting current themes that are subjected to the criteria of the agenda agenda setting theory and presenting them in accordance to approaches or perspectives of strategic interest to increase the credibility of the discourse and its actors framing theory.

Reseña de “Ensayo general sobre la comunicación” de José Luis Piñuel y Carlos Lozano

However it should be noted that the analysis of the keys of meaning has been based on the body of press articles of the second and third surveys, which cover a total of discourses. Email also mentioned by 13 of 17 experts as the most widely used method: Public Opinion quarterly, 36, pp. In any case, it is understood that the professionalism and sensitivity of the journalists responsible for those sections determine whether the news end up published or not.

La Laguna Tenerife, Canary Islands: If it seems easy to understand the duty dictated by the utilitarianism or the memory of the community, one should wonder the reason why the professional responsibility is derived from the acts evaluated from a virtue epistemology and an ethical code.

This majority normative statute is not the only one that can be identified in all the media discourses. If we take into account the alternatives that are relative to the keys of meaning in the stories in the press, it is possible to examine the following types, whose frequency of appearance is shown in table 9.


The DelphiI technique was applied to 17 press managers from various social organisations large companies, governmental bodies, trade unions and other public and private institutions over three rounds of communication exchanges, via e-mail, about the relations between the organisations as a source of information, and the media as the disseminators of news.

Press releases mentioned by 8 of 17 experts as the most widely used method: The relevance of the on-going events reported by the media on the activity that they themselves develop is represented as an event that must be taken into account, as a finished activity, by resorting to the existential modality, i.

But the social practice of the media also entails the creation of a social discourse that becomes hegemonic, and is responsible for generating a media event that acquires an autonomous existence independently of the nature of the events that are talked about which ends up engaging the social actors.

Object of study and methodology. The greatest commitment was shown by the business press, while the general-information press was the most selective. But now it is important to examine the responsibility attributed to the light of this virtue epistemology because the sources of the epistemic normativity of the discourse under study are not only found in the virtues and functionality of the communicational practice, and it is possible to also find them in the duties Broncazo and Vega To send this article to a friend, just click on the little envelope: Table 3 illustrates only the most frequent elements of contrast, but not the shared components, of the two general types of discourse that are compared, considering the evaluativeempirical and normative content of the statements of the self-referential discourses about the media universe.

We chose to study the self-references of the media in the press, by extracting from this medium our material of analysis.

The reason is that the revision of the first two surveys enabled detecting that some analysts only registered the textual discourse of the self-reference, and that they did so for all variables. The truth is said or thought, it is a more a matter of language than ontology Vilches, Sovre overall result of this investigation on the self-reference is clear and provides an overview of great redundancy, which can be summarized as follows:.

As noted by Roda Once this differentiation has been established, the model proposes that the historic changes of the communication systems CS can only be explained by examining the relations of openness that such system maintains with other two general systems, the social system of production SS and the ecologic-cognitive system ESaccording to the personal conditions of the individuals, and whose specific inventory of generic components and internal relations structural and functional is also provided by such model Cf.

If we consider the most predominant type of discourses: Invitations for group meetings 3 7 1 1 Here the decision capacity of journalists ejsayo carrying out their work is assumed, even though they are susceptible to be judged according to their conduct in the continual of value of the legitimate, but temporary, corporate uses, which are current in a given socio-historical juncture. The gradual increase of pages devoted to this media environment is combined with the self-referential supplements which the frame of the journalistic section does not reveal, because -as mentioned before- comunicacikn appear in other sections like the opinion section in the articles, columns, editorials, and collaborations.


Cultura y simulacro Culture and Simulation.

The intention was that in the variables specified for that joxe, the analysts would identify the discourse underlying the manifest expression, provided the keys of meaning were noticeable -according to the previous training that the analysts received to be able to recognise such categories of analysis. Contemporary Debates in Epistemology. Nevertheless, as Putnan and Habermas It is possible to propose that this virtue epistemology has, logically, its dark side, because communicators can commit morally reprehensible acts.

As figure 1 shows: The events revolving around the subject of social communication as an agenda item. This is an epistemic approach that is based on a multiple praxeological approach: Complutense University of Madrid, Spain.

The intensive strategy that involves the selection of a body of work that is only limited by the references about social communication is complemented with a transversal treatment of such data and sohre triangulation, i. Therefore, from the second survey inclusive onwards we urged all analysts to identify the keys of meaning of the discourse, and to avoid staying at its superficial or explicit structure.

For example, as it is already notorious, many organisations institutions and companies invest large sums of money on research aimed at identifying the discourse that the media turn into hegemonic when describing their identitarian images and the activity economic, political, cultural, health-related, etc.

The discourse that the media turn into hegemonic transforms the conditions of truth and reality of the events to which the press managers are linked.

Piñuel Raigada, José Luis [WorldCat Identities]

Here is the table:. And finally, this was the distribution of answers to the question, “Does this valuation changes depending on the type of news, the type of media, or the personality of the journalist? Regarding the first hypothesis, the events revolving around the subject of social communication as an agenda item is the activity developed by the media themselves, according to these data:.